Read the label, not the marketing

KIN is built by Babriver. It is new, and it is funded by the people who use it rather than by advertising, so there is no ad network behind it, no brand paying for a better score, and nobody buying their way up your results.

That is not a slogan, it is a constraint we have to keep. The moment a pet food company can pay to change a number on this site, every other number stops being worth reading. It is also why KIN+ exists: members are what lets the scores stay answerable to you.

Every score is computed from the manufacturer's own published ingredient list by a fixed set of rules, run the same way every time. Named meat first earns points. Artificial preservatives, unnamed by-products and added sugar lose them. The same food always scores the same, because nothing about it is a judgement call made on the day.

No AI decides a score. AI is used to write prose about a score and to read a photographed label, never to choose the number. Open any product and you can read every rule that fired and what it was worth, which means you can disagree with a specific line rather than with a total.

A score is worked out from a label, not from your animal. It has never met them, it does not know their history, and it cannot examine them. It is a way of comparing what is printed on two bags, which is a genuinely useful thing and a narrow one.

Nothing on KIN is veterinary advice. If something is wrong with your pet, or you are changing their diet for a medical reason, that is a conversation with your vet.

Some foods cannot be scored at all. Where a manufacturer prints marketing copy in place of an ingredient list, KIN says it has not got enough to go on rather than inventing a number, because a fabricated score is worse than no score.

This is the short version. Our full Privacy Policy is the one that governs.

You can use most of KIN without an account. Browsing, scanning, scores and reading the community need nothing from you. An account exists so that your pets, saved products and scan history survive changing device, and that is the only reason we ask.

Deleting your account removes it and everything attached to it: your pets and their weigh-ins, your saved products, your scan history, your reviews and your posts. Nothing is kept back and nothing is archived. You can do it yourself, at any time, from your profile.

If you signed in with Google or Facebook, deleting your KIN account also removes the link to it. That does not touch anything on their side, and revoking KIN's access from your Google or Facebook settings is a separate thing you can do at any time.

Product details, ingredient lists and prices come from a dataset captured from manufacturer and retailer listings. Prices are a snapshot rather than live pricing, and every product page says so. Where a pack is sold in several sizes we do not guess a single weight, so some per-kilogram and per-day figures are deliberately left blank rather than being filled in with a number we cannot stand behind.